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Simple From Start To Finish

With IPOA powered by Ethos, you can apply for term life insurance online in just about 10 minutes without talking to an agent (unless you want to—then we’re happy to help). We offer flexible coverage options you can personalize to fit your budget and coverage needs. And most people don’t even need a medical exam.

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Insure your life in 3 easy steps


With 10X Legacy, it’s easy to apply for a plan that protects the people you care about most.

Step 1:

See your options

Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.



Apply in minutes

Apply online after you choose your plan. It’s simple, straightforward, and only takes about 10 minutes.



Get covered

You’ll receive a final decision once our underwriters have reviewed your application. Our licensed agents will reach out and help activate your policy.



Check my price



Are you an agent? Click here

Protect the ones you love.

Facts 01.

Because Your Legacy Matters

You don't buy life insurance because you are going to die, you buy life insurance for those that are going to live.

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